![]() ![]() These digitally native consumers aspire to access brands that they otherwise wouldn’t be able to afford. This trend is being accelerated by Millennials and Gen Z consumers who are breaking the stigma of second-hand clothing. The recommerce industry is expected to grow from a $17Bn industry today to a $68 industry by 2028⁴. The secondhand fashion industry is a $27Bn market and, within that, recommerce is growing ~10x faster than brick & mortar thrifting and vintage³. As a result, textiles comprise over 5% of waste in landfills.īrands are looking for solutions to reverse or reduce their environmental footprint without impacting their profits and resale is a great option. On average, a Western family throws away 30kg of clothing annually and an item of clothing is worn 7 times before it is discarded. ![]() However, despite these negative environmental impacts, only 15% of clothing is donated, recycled, or resold and the rest goes directly to landfills or is incinerated. Producing clothing also causes deforestation, microfiber debris on shorelines, reduces farmland, and increases chemical pollution. Annually the fashion industry uses 1.3 trillion liters of water and causes ~20% of industrial water pollution². The fashion industry is responsible for ~10% of annual global carbon emissions and emits more CO2 than the aviation and shipping industry combined¹. Fashion is one of the most polluting industries in the world
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